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Demand Generation Marketing Manager

Permanent employee, Full-time · Madrid
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Your mission
About the Role

Mirai Risk Tech is seeking a Demand Generation Manager to lead and optimize campaigns that drive demand across all stages of the funnel for our global lead generation programs. This role is pivotal in shaping and executing enterprise-level programs to attract and convert customers in the UKI, US, and Iberia markets, while collaborating closely with sales and marketing teams to implement our B2B demand generation strategy. You will report directly to the Head of Global Marketing and work cross-functionally to align efforts for maximum impact.

This strategic, data-driven role focuses on driving growth by advancing customers through the acquisition funnel and delivering measurable results. The ideal candidate combines strategic thinking with expertise in digital channels, marketing automation, account-based marketing, and integrated campaigns. Success requires strong collaboration with cross-functional teams, a deep understanding of the sales process, and the ability to optimize for business outcomes to accelerate pipeline growth and conversions.

Key Responsibilities
  • Develop and execute a comprehensive Demand Generation strategy on HubSpot, building a full-funnel engine tailored to key audience segments to drive engagement, conversions, and revenue.
  • Design, launch, and measure multi-channel integrated campaigns (e.g., webinars, events, direct mail, email, digital) to convert ICP accounts into a qualified pipeline.
  • Create and implement highly personalized ABM strategies by identifying key accounts and developing comprehensive lead-nurture programs leveraging both inbound and outbound tactics.
  • Provide regular reporting on funnel performance, including campaign metrics, ROI, and overall return on investment, delivering actionable insights to internal stakeholders.
  • Set annual budgets and targets for demand generation efforts while continuously improving marketing pipeline health.
  • Own reporting and analytics for all demand generation activities across global markets, presenting insights and recommendations to senior leadership.
  • Collaborate with global sales leadership to align marketing efforts with sales strategies, ensuring cohesive execution to maximize results
  • Drive continuous experimentation to optimize campaign performance, explore new channels and tactics, and improve landing pages.
Your profile
Qualifications
  • Minimum of 5 years of experience in demand generation, preferably within B2B enterprise fintech contexts.
  • Native-level proficiency in Spanish and advanced business-level proficiency in English required.
  • Proven experience in building and executing marketing programs and processes from the ground up.
  • Extensive experience managing integrated marketing campaigns and complex buyer journeys, with a solid understanding of what levers drive growth across awareness, consideration, activation, and monetization.
  • Strong expertise in digital marketing, including SEO, PPC, and social media.
  • Advanced reporting skills with the ability to provide granular and actionable insights for all organizational levels.
  • Exceptional program management and communication skills, with a proven track record of collaboration across sales, marketing, and technology teams.
  • High attention to detail, with the ability to meet deadlines and maintain a positive, proactive attitude.
  • A hands-on work ethic with the ability to thrive in a fast-paced environment, coupled with strong leadership and problem-solving skills.
  • Broad knowledge across marketing fields, with the ability to collaborate and lead teams in content, design, product marketing, and events.
  • Proficiency in sales and marketing tools such as HubSpot, Salesforce, Tableau, Splash, Google Analytics, SEMrush, and Amplitude.
Why us?
Why Mirai RiskTech?
 At Mirai RiskTech, our people are our greatest asset. We offer flexibility, work-life balance, and a comprehensive benefits package designed to support your professional and personal growth.
  • Work From Anywhere: Choose between 100% remote or hybrid work arrangements.
  • Quarterly Social Gatherings: Join us for on-site events in Madrid to foster team bonding.
  • Flexible Hours: Enjoy shorter workdays on Fridays and intensive summer hours (8:00 AM to 3:00 PM).
  • Comprehensive Insurance: Medical, dental, and vision coverage for you and your family.
  • Mental Health Support: Access free talk therapy services for emotional well-being.
  • Home Office Setup: Receive support for a productive and comfortable workspace.
  • Learning & Development: We fully finance professional development, including English courses and tech marketing certifications.
  • Flexible Compensation: Enjoy lunch, transportation, and kindergarten allowances through COBEE.
  • Generous Vacation: Up to 29 days of annual vacation.
  • Career Growth: We offer multiple fast-paced career paths with annual performance reviews.
Apply for this job
About us

Mirai is the global technology leader in Balance Sheet Management, Financial Risk and Regulation.

Mirai operates with fully remote operations and main employee hubs in Madrid, Mexico, and Boston. Our team comprises 150 professionals from over 20 countries, fostering a collaborative international culture at the intersection of technology, data, consulting, and finance.

We empower banks to shorten the path to success in risk management and regulatory compliance with a comprehensive portfolio of enterprise SaaS solutions and consulting services.

  • Our Solutions - Leveraging pioneering cloud-native risk technology, we offer the world’s most scalable and high-performing Balance Sheet Management Solution Suite in the global market. The Mirai Solution Suite integrates Asset and Liability Management (ALM), liquidity, Funds Transfer Pricing (FTP), and regulatory reporting. Powered by our proprietary SaaS, the Mirai Platform, it is engineered as a flexible, modular, and transparent system that effectively addresses the evolving business needs and regulatory pressures faced by Tier 1 banks and G-SIBs.


  • Our Services - Mirai Consulting, our business and technology consultancy dedicated to driving impactful transformations for financial entities worldwide. We provide end-to-end services with a team of business consultants and software engineers guiding clients through the design and implementation of cutting-edge data solutions. Leveraging pioneering technology, we optimize balance sheet management, risk management, and regulatory compliance processes.

Our Company Values

We work together as a well-oiled machine, hold ourselves accountable to the highest possible standards of execution, push boundaries with relentless ambition, and prioritize customer needs above everything else. Here are the guiding principles that shape our culture and fuel our success:

  • Excellence: Continuously improving our services and solutions with top quality assurance. 

  • Ambition: Setting inspiring goals for product innovation and revenue growth.

  • Commitment:  Delivering ongoing value to customers, upholding the highest ethical standards.

  • Teamwork: Promoting collaboration and open communication among team members.

  • Customer-centricity: Focusing on exceptional user experiences and world-class implementations.

Tus tareas
  • Develop and execute a comprehensive Demand Generation strategy on HubSpot, building a full-funnel engine tailored to key audience segments to drive engagement, conversions, and revenue.
  • Design, launch, and measure multi-channel integrated campaigns (e.g., webinars, events, direct mail, email, digital) to convert ICP accounts into a qualified pipeline.
  • Create and implement highly personalized ABM strategies by identifying key accounts and developing comprehensive lead-nurture programs leveraging both inbound and outbound tactics.
  • Provide regular reporting on funnel performance, including campaign metrics, ROI, and overall return on investment, delivering actionable insights to internal stakeholders.
  • Set annual budgets and targets for demand generation efforts while continuously improving marketing pipeline health.
  • Own reporting and analytics for all demand generation activities across global markets, presenting insights and recommendations to senior leadership.
  • Collaborate with global sales leadership to align marketing efforts with sales strategies, ensuring cohesive execution to maximize results.
  • Drive continuous experimentation to optimize campaign performance, explore new channels and tactics, and improve landing pages.
Tu perfil
  • Minimum of 5 years of experience in demand generation, preferably within B2B enterprise fintech contexts.
  • Native-level proficiency in Spanish and advanced business-level proficiency in English required.
  • Proven experience in building and executing marketing programs and processes from the ground up.
  • Extensive experience managing integrated marketing campaigns and complex buyer journeys, with a solid understanding of what levers drive growth across awareness, consideration, activation, and monetization.
  • Strong expertise in digital marketing, including SEO, PPC, and social media.
  • Advanced reporting skills with the ability to provide granular and actionable insights for all organizational levels.
  • Exceptional program management and communication skills, with a proven track record of collaboration across sales, marketing, and technology teams.
  • High attention to detail, with the ability to meet deadlines and maintain a positive, proactive attitude.
  • A hands-on work ethic with the ability to thrive in a fast-paced environment, coupled with strong leadership and problem-solving skills.
  • Broad knowledge across marketing fields, with the ability to collaborate and lead teams in content, design, product marketing, and events.
  • Proficiency in sales and marketing tools such as HubSpot, Salesforce, Tableau, Splash, Google Analytics, SEMrush, and Amplitude.
¿Por qué nosotros?
At Mirai RiskTech, our people are our greatest asset. We offer flexibility, work-life balance, and a comprehensive benefits package designed to support your professional and personal growth. 
  • Work From Anywhere: Choose between 100% remote or hybrid work arrangements.
  • Quarterly Social Gatherings: Join us for on-site events in Madrid to foster team bonding.
  • Flexible Hours: Enjoy shorter workdays on Fridays and intensive summer hours (8:00 AM to 3:00 PM).
  • Comprehensive Insurance: Medical, dental, and vision coverage for you and your family.
  • Mental Health Support: Access free talk therapy services for emotional well-being.
  • Home Office Setup: Receive support for a productive and comfortable workspace.
  • Learning & Development: We fully finance professional development, including English courses and tech marketing certifications.
  • Flexible Compensation: Enjoy lunch, transportation, and kindergarten allowances through COBEE.
  • Generous Vacation: Up to 29 days of annual vacation.
  • Career Growth: We offer multiple fast-paced career paths with annual performance reviews.
Apply for this job
¿Quiénes somos?

Mirai es la empresa global líder en tecnología de Gestión de Balance, Riesgos Financieros y Regulación.

Mirai cuenta con operaciones totalmente remotas con hubs de empleados en Madrid, México y Boston. Nuestro equipo está compuesto por 150 profesionales de más de 20 países, fomentando una cultura internacional colaborativa en la intersección de tecnología, consultoría y finanzas.


Mirai ofrece soluciones de software SaaS y servicios de consultoría para grandes empresas que ayudan a los bancos a cortar el camino hacia el éxito en todo lo relativo a la gestión de riesgos y el cumplimiento regulatorio.


Nuestras soluciones – Basada en tecnología nativa en la nube, ofrecemos la suite de gestión de balance más escalable y de alto rendimiento del mercado global. La suite de soluciones Mirai integra de forma unificada las funcionalidades de gestión de activos y pasivos (ALM), gestión de liquidez, la fijación de precios de transferencias de fondos (FTP) y generación de informes regulatorios. Todas las soluciones se ofrecen de manera unificada a través de nuestra plataforma SaaS propietaria, la plataforma Mirai, diseñada como un sistema flexible, modular y transparente que aborda eficazmente las necesidades de negocio junto con las constantes presiones regulatorias a las que se enfrentan los bancos de Nivel 1 y los G-SIBs.


Nuestros servicios - Mirai Consulting, nuestra división de consultoría de negocio y tecnología dedicada a mejorar las operaciones de gestión de riesgo de entidades financieras de todo el mundo. Ofrecemos servicios integrales con un equipo de consultores de negocio e ingenieros de software que guían a los clientes en el diseño, implementación y operación de soluciones de datos a través de las últimas tecnologías. Nuestro foco radica en proyectos de optimización de gestión de balance, gestión de riesgos y procesos de cumplimiento normativo regulatorio.


Nuestros Valores Corporativos

Trabajamos juntos como una máquina bien engrasada, nos responsabilizamos de cumplir con los más altos estándares de ejecución, empujamos los límites con una ambición incansable y priorizamos las necesidades de los clientes por encima de todo. Estos son los principios que guían nuestra cultura y alimentan nuestro éxito:

  • Excelencia: Mejorando continuamente nuestros servicios y soluciones con una garantía de calidad superior.

  • Ambición: Estableciendo objetivos inspiradores para la innovación de productos y el crecimiento.

  • Compromiso: Ofreciendo valor continuo a los clientes, manteniendo los más altos estándares éticos.

  • Trabajo en equipo: Promoviendo la colaboración y la comunicación abierta entre los miembros del equipo.

  • Centrados en el cliente: Enfocándonos en experiencias de usuario excepcionales e implementaciones de clase mundial.

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